They create a multisensory brand experience for your audience by fusing print and web media. Creative Uses of Print in Marketing You can use augmented reality (AR), QR codes, or Near-Field Communication (NFC) technology to make your print materials come to life on your customers' mobile devices by adding photos, videos, animations, and games. For instance, using augmented reality, a magazine ad for a beauty brand may allow readers to test on various lipstick shades. An interesting and immersive experience may result from this.