WeChat Zhang Xiaolong and Apple's Steve Jobs are both product managers, and they have both developed great products in their respective fields. And we have to learn from their ideas and experiences. The depth of their understanding of the product bulk sms service depends not on what they say, but on what they contribute. This is called the unity of knowledge and action. Case: Comparison of WeChat and Mobile QQ We try to find some products that everyone is familiar with, so that we can more easily explain some truths and make comparisons. WeChat and mobile QQ are both bulk sms service Tencent products, but their user groups are vastly different. Especially in recent years, those who use q are basically minors, that is, under the age of 18, while WeChat users are basically adults, and most of them have salary income. !
However, the data revealed that the different user groups of the two products are determined by their product characteristics. For adults, there are many bulk sms service busy things every day, and various pressures have accumulated in their hearts more or less, so their psychological preference is relatively simple products, because people have limited energy and consume energy in work and career, then there is no The extra energy is reserved for unimportant things, and WeChat just meets this standard. And minors are energetic, love complex, trivial functions, and fun products, bulk sms service and hand q is. This is guided by the two psychological orientations of the two groups, and the user positioning of the two products. I believe that Tencent did not think about making
WeChat a product for adults when making these two products, and making Hand q a product for minors. The reason why there is WeChat is that product manager Zhang Xiaolong wrote to Ma Huateng and persuaded him to let him use mobile phones. bulk sms service The original intention of WeChat is to be a mobile version of "qq" for the Internet ticket. What is full of drama is that in the operation where the two products compete and depend on each other, their positioning is divided into age groups, which is unexpected even by Tencent, but it can be predicted with simple psychological bulk sms service knowledge, then It is the world of adults, and their hearts are more complicated, so they like simple products. WeChat naturally caters to the tastes of such groups. Minors are relatively simple, energetic, and curious,